What PR professionals need to know about pitching

Pitching to the press seems like a trivial thing to post, but it is continually an issue that comes up. It seems that every week there is a post about PR actions that fall out of line with journalist requirements. I think most of it can be chalked up to over-kill, but its not a coincidence that it keeps popping up it because there are people still going it wrong. I came across the Influential Marketing Blog the other day with points that PR professionals need to know and I agree fully with him.

Here is the list, but I would suggest going to the blog for the full story and more details on each point.

1. Your BS is obvious
2. Timing trumps all
3. Reputation matters
4. Features are not as important as an angle
5. Speed and contactability can make the difference
6. Peer pitching works