What the Client Wants the Client Gets

Today as  I was trolling the Twitterverse and can across a tweet from Todd Defren (@TDefren) about his recent blog post “Aligning For Client Satisfaction.” The overall post was interesting in itself, but a couple pointed comments really stood out to me on client satisfaction.

• As professionals we tend to get stuck in the weeds; and
• Raising the question “What do MOST clients care the Most about?”

Now, these are simple thoughts and most would say they always care about what the client wants. However, these two points are constantly looked over and take a back seat to getting things done and the ever diminishing time factor. You may think this doesn’t apply to you or your organization and if that’s the case I challenge you to quickly define your clients needs. Then define how your team practices consistency to reach those needs. Does your plan increase productive output for client objectives?

Often our thoughts as practitioners involve complicated tactics with innovative processes and crafty theatrics, but does the end game result in the clients true care?

While hacking through the weeds break throughs come and excitement and possibilities spark. But before getting to far into the tactical mapping, remember to ask the simple question: Are the weeds impairing the vision? How will this impact my clients MOST important need?

Happy clients mean objectives are being met which in return means you’re producing good work which ultimately mean more clients and recognition.

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