Do You Rock! Socially?

Social media brand management tools are growing in offerings. Fueled by the demand of social media measurement and enterprises needing a validation mark for participation, brand management tools are jumping to the front lines. The traditional entry tracking program  for  enterprises has been to sign up for a free service like Google Alerts or any another search update client Enterprises quickly realized they need a heavier product because too much was falling through the cracks or their current update provided wasn’t keeping up with the new social tools popping up everywhere and they needed tracking for them. So, in comes more robust offerings like Radian6, BuzzLogic, Blogpulse, and Trackur. These tools are impressive brand management tools for the social enterprise – they basically do everything.

These programs have the enterprise covered in their social networking endeavours inside and out, but what if you are a band? (Here is my favorite part) You are a rock band and because every smart band knows you have to be on a social networking channel, if not multiple channels, your bands music needs to be available on MySpace, Facebook, Blip.FM, and Last.FM etc. And like any other good enterprise you want to know what to know what your return is and what your listeners are saying about you.  There is a brand management tool for you called RockDexwhere they (as they put it) show you how much you rock by searching social networks, blogs, micro-blogs, and music sites to bring you what people are saying about you.

The output value is a number between 1 and 100 on four basic criteria social buzz, social media, Fans, and Listens. When their numbers are combined the band is issued a RockDex score out of 100. The scoring systems seems a little thin, but an interesting concept especially in a time where the landscape of the music industry is on the brink of major changes. I would suggest checking this site out - it’s cool and a fun way to see where your band and bands you like are being socially fueled from. Which always spurs the questions: How much does my enterprise rock?