More Than a Recommendation

Social tools have become less like recommendations or reviews to friends and have become a fountain of information that can be found anywhere covering anything. With the emergence of blogs, Facebook groups, and review sites like Yelp searchers can stubble on upon personal opinion about a product or organization in question.

Now enters the corporate bloggers. Corporate blogging is something that is catching on in the blogosphere slowly, but surely. Why would an organization not want to beat the end-user to the punch in product review? Whobetter to review the offering than the creator? However, there is a catch. As an organization you have to be willing to take a few punches and have a set of processes in tact for inflammatory comments. As an organization you have to be willing to be transparent and honest with your customer base. If there has been one thing proven its bloggers and customer are not stupid and can see through the curtain.

There is an inherent risk with corporate blogging but, the opportunity is great and benefits can be noticed early in the cycle. With a corporate blog you have open customer service which benefits everyone, a platform to openly talk about your offerings (yes, even there short comings), and transform your website into a personal experience for clients/customers. 

The value is there, but are you willing to be honest with yourself and your customers?